Monday, Oct. 17

Summit Recap

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Workshops

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Workshops

Building an Effective Board: Issues of Recruitment and Retention
Effective governance is dependent on having the right people around the board table. In this session, we will explore aspects of effective board recruitment and retention. Attendees will leave with heightened understanding, specific examples, and strategies to strengthen your recruitment and retention process.
Pamela Leland, Ph.D., President and Founder of the Leland Leadership Group, LLC, Kennett Square, PA

How to be an Arts Advocate
This session will provide practical advice for arts advocates and will debunk common myths and misconceptions about advocacy. Join this session to strengthen your relationships with elected officials and learn how to make a winning case for arts funding.
Thomas L. Birch, Legislative Counsel, National Assembly of State Arts Agencies, Washington, D.C.

Internet for Artists 1: Best Practices for Your Artist Website
How do you have a great, easy-to-navigate, informative artist website? This session gives participants a laundry list of best practices when it comes to the essentials. Applying these concepts will help your audience to have a more successful experience when they visit your website, give them the opportunity and the means to engage with you and your work, and improve efficiency in terms of updating your audience about your work.
Matthew Deleget, Artist and Curator, NYC

Internet for Artists 2: Participating in Social Networks
This session provides a brief overview of how to build a network to support you and your work, and how to use that network to extend your practice. This session includes conceptual discussions about one-to-many vs. many-to-many dialogue and the virtues of participation. Also addressed are common concerns about how to separate one’s private and professional online identities and an exercise that helps participants define their online personas. Lastly, this session illustrates how artists are using social media in a forward-thinking way.
Matthew Deleget, Artist and Curator, NYC

It’s a Crisis! What the Heck Do I Do Now?
All leaders fear the moment when they might answer the telephone or walk out the door to learn there is an emergency and the press is interested –– a fire in the Gallery; embezzlement by the Treasurer; a volunteer accused of misconduct. Arts organizations are vulnerable to crises because, like other nonprofits, they are passionate about their mission –– but less excited about organizational nuts and bolts. Ms. Mayer walks participants through the before, during, and after of a crisis we all hope will never occur. Workshop participants will develop talking points to have with them at all times; a checklist for dealing with board, staff, and community; and learn tips for dealing with the media.
Starr Mayer, Risk Prevention Consultant and author of When Bad Things Happen to Good Organizations: How Effective Managers Prepare for Crisis, Gloucester County, VA

PR in a Wired World: Getting the Right Coverage for Your Organization
With new internet outlets, arts organizations no longer have to rely solely on the major newspapers for coverage. And when reaching out to new audiences based on race, ethnicity, or an age demographic, new opportunities arise as well. Learn how to understand communications issues that can arise where language can either create a barrier between you and your new audiences, or open doors.
Chris Elam, Artistic Director, Misnomer Dance Theater, Brooklyn, NY

The Power and Promise of Your Board of Directors: Ensuring Effective Nonprofit Governance
Research into nonprofit governance tells us that the strongest and most successful nonprofit organizations have active and engaged boards of directors. In this workshop, you will learn the essential elements of board effectiveness and leave with some specific ideas as to how to move your board forward.
Pamela Leland, Ph.D., President and Founder of the Leland Leadership Group, LLC, Kennett Square, PA

Preventing the Preventable: How to Sleep Better at Night, Knowing You Have Taken Steps to Protect Your Organization
There are two kinds of crises –– those that can’t be prevented (natural disasters, illnesses, and death) and those that might have been prevented or at least mitigated (financial, personnel, safety, conflict-related). This workshop will focus on the twin bulwarks against crises:  your people (board, staff, volunteers) and your policies. Good people and good policies can prevent many crises from occurring. When an unpreventable disaster happens, good people and good policies give the public confidence that your organization was prepared and professional in its response. It sounds so simple –– have good people, put good policies in place. Why doesn’t every organization have these two components? In this workshop you can study the mistakes of other organizations. Learn how to do an audit of your organization and put corrective steps in place so that you can sleep better at night.
Starr Mayer, Risk Prevention Consultant and author of When Bad Things Happen to Good Organizations: How Effective Managers Prepare for Crisis, Gloucester County, VA
Note: Ms. Mayer’s workshops are not sequential or duplications, so participants can take either or both.

Ready, Set, Engage: Harnessing the Power of the Arts to Change Your Community
Presented by ANIMATING DEMOCRACY, a program of Americans for the Arts
Find new meaning and purpose in your work as an arts administrator and/or artist. Join this session to learn how to address larger community issues through the arts by building relationships and engaging new partners. You’ll also be asked to consider a new view of arts engagement and ways the arts help develop social, human, and community capital. Whether you’re an arts administrator or an artist, you’ll gain a greater appreciation for the power and potential of your work and new practical tools for engaging a wider audience.
David Bradley, Theater Director, Arts Educator, Consultant, Philadelphia

Right Place. Right Time: The Latest on Targeted Marketing to Arts Consumers Via Online and Mobile Platforms
The rapidly changing world of online and mobile advertising presents extraordinary opportunities for arts and cultural organizations. Our target consumers have a growing dependency on online and mobile devices as their lifestyles are made possible by its power and efficiency. Learn more about the latest trends; see intriguing, current case studies; and discuss the practical ways in which your organization — small, medium, or large in size — can take advantage of it for increasing audience development.
Clint White, President of WiT Media, NYC